Online Stores Built Around How People Actually Buy
Most store projects fail on one of three things, and none of them is the design: the checkout does not match how the customer actually buys, the Arabic experience is a translated afterthought, or the payment methods the market trusts are missing.
The five stores here each solved a different version of that. One replaced the single-item cart entirely because its customers order four hundred shirts at a time. One mirrors every grid, filter and checkout step for right-to-left. One leads with specifications instead of lifestyle photography because its buyers arrive already informed.
Who this work suits
- A manufacturer or wholesaler whose orders arrive as spreadsheets, not carts
- A Gulf or Egyptian retailer who needs a real Arabic store, not a flipped English one
- A brand selling high-value items people research for days before buying
- A shop losing sales because the payment methods customers trust are missing
- A store on a platform that has become a ceiling rather than a help
People arrive here searching for
Questions people ask before hiring
Custom store or a ready platform like Shopify, Salla or Zid?
For most merchants the platform is the right call and I will say so. Custom becomes worth it when the platform is charging you a percentage of revenue you could keep, when your ordering flow is not a normal cart, or when an integration you need is not possible. Below that line, a custom build is a more expensive way to get less.
Why does B2B need a different flow?
Because a procurement officer needs a document to get approved, not a checkout confirmation email. Size breakdowns, quantity tiers, customisation options and a quote request replace the cart. Forcing volume orders through a consumer cart is the most common fix I get called in for, and the symptom is always the same: orders arrive by WhatsApp instead.
Is Arabic support just a translation file?
No. It is mirrored layouts, bidirectional text where an Arabic product name sits beside a Latin part number, number and date formatting, and a checkout progress indicator that flips correctly. Get one of those wrong and the whole store feels broken to a Gulf customer, who then abandons the cart.
EgySims — Egyptian Flight Simulators Store
E-commerce platform for flight simulator hardware in Egypt. Product catalog, cart, checkout and account management.
Mossodor — UK Premium Lighting Store
UK e-commerce retailer specializing in premium chandeliers, pendant lighting and wall sconces with free delivery.
Infinity Wear — Professional Sportswear Brand
Saudi manufacturer of professional sportswear and uniforms for sports teams, schools and corporations — bulk-order workflows.
Stand Up Straight — UK Posture Brand
UK posture and back-care wellness brand — direct-to-consumer e-commerce with educational content and testimonials.
Game Street Kuwait — Gaming E-Commerce
Kuwaiti retailer of video games, gaming consoles, accessories and PC peripherals — bilingual store with local payments.
Have a project or app in mind?
I take 2–3 new clients per quarter. If you have a serious project, let us talk.