Ant Assist — UK Virtual Assistant Agency
UK virtual assistant agency providing offshore admin and marketing support staff to UK businesses and entrepreneurs.
I built Ant Assist for a UK virtual assistant agency providing admin and marketing support, where the site leads with process and accountability rather than with rates.
What I built
- Service presentation across admin and marketing support
- Process and accountability explained before pricing
- Lead-generation flow aimed at qualified enquiries
- Custom WordPress theme with client-editable content
- Structure designed to build confidence before asking for contact
The engineering decision
Price-led positioning attracts clients who leave for the next cheaper option the moment one appears. The site is deliberately built to attract the other kind — businesses choosing on reliability, who stay.
That means putting the least exciting content, the process and the accountability model, in the most prominent position. It reads as boring and it converts the right people.
Technologies used
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