Sales Man — STC Business Communication
STC enterprise communication and connectivity solutions for Saudi businesses — service catalog, lead capture and CRM integration.
I built Sales Man to present STC enterprise communication and connectivity solutions to Saudi businesses, with a service catalogue, lead capture and CRM integration.
What I built
- Service catalogue for enterprise connectivity products
- Qualification-focused lead capture forms
- Direct CRM integration so leads arrive complete, not partial
- WordPress build the client's marketing team controls directly
- Structure aimed at business buyers rather than consumers
The engineering decision
The design job was resisting the urge to make it a store. The site has exactly one measurable task: qualify a business visitor and deliver a clean, complete lead into the CRM. Anything that did not serve that came out.
A half-filled lead form is worse than no lead — it costs a salesperson a call to discover the enquiry was never serious.
Technologies used
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